2026 · Financial services

Marketing automation audit case study

Johannesburg Stock Exchange

Marketing automation audit case study

The problem

The Johannesburg Stock Exchange marketing team needed a clear view of where AI belonged in content and campaign operations — without a speculative tool dump.

The system

We ran an AI audit of their marketing function: workflow mapping, content operations, and use cases that a small team could actually run.

The outcome

The team left with a scoped automation map instead of a generic AI wishlist.

Business process automation consultantAI automation consultant South Africa