2025 · Marketing automation · Johannesburg
Marketing Automation Case Study: How LucidView Went From Days to Minutes per Campaign
LucidView, a Johannesburg internet security and content filtering company with over two decades of experience, had grown mostly on referrals. In 60 days we rebuilt its brand, website and marketing pipeline on one system, so campaigns that took days now launch in minutes.
Results at a glance
| Measure | Before | After |
|---|---|---|
| Campaign launch time | Days, with developer help | Minutes, no developer needed |
| Project timeline | n/a | Brand, site and pipeline delivered in 60 days |
| Leads reaching sales | Not enriched before sales saw them | Pre-qualified and enriched, with full behavioural history |
| Brand and operations | Separate systems, a gap between how they looked and how they ran | One stack for brand, site and pipeline |
| Growth channel | Mostly word-of-mouth referrals for 20+ years | Automated lead generation plus LinkedIn and TikTok content |
The problem
LucidView built its reputation over 20 years, mostly through word-of-mouth referrals. That kept quality high but made the pipeline hard to predict and limited reach. CEO Andrew Wilson wanted to move beyond referrals.
- The sales pipeline lived in separate databases.
- Launching a new campaign took hours of manual asset copying and data entry, and days end to end with developer help.
- The brand identity was dated, so sales decks did not match the public website.
- The team spent more time on lead routing and content delivery than on strategy.
What we built
- Brand identity and design system. A full visual rebrand, built to work on the web and in presentation material, with refreshed messaging around LucidView's internet security and content filtering expertise.
- A new website. A custom site on one content delivery system, so landing pages can be launched without a developer.
- A marketing automation layer. A central CRM and workflow engine. When a prospect uses the site or downloads a resource, the lead is routed, tagged with behaviour data and sent a personalised content sequence.
- Lead generation and social. Automated prospecting and outreach sequences, plus a LinkedIn and TikTok content plan that tracks what performs.
What changed
- Campaign launches dropped from days to minutes, and marketing now ships landing pages and email flows without developers.
- Sales gets pre-qualified, enriched leads in one dashboard, with each prospect's full behavioural history.
- Brand and pipeline now run on the same stack, so the business looks the way it operates.
- LucidView moved from a referral-led model to automated lead generation in 60 days.
Who this is for
Established B2B and professional services firms that grew on referrals and now need a predictable pipeline. If your team copies lead data between tools, waits on developers to launch campaigns, or runs a brand that no longer matches your work, this setup fits.
Common questions
How long did the LucidView project take?
60 days, covering the rebrand, the new website and the marketing automation pipeline.
What was the biggest measurable change?
Campaign launch time. It went from days with developer help to minutes without one.
Why combine a rebrand with automation?
A new look on top of slow systems still feels broken to a prospect. Doing both together means the brand and the follow-up behind it match.
Thinking about something similar?
We start with your current pipeline and show you where time is lost before suggesting a build.
Book a call with Augmented AI AutomationsMore detail: full LucidView write-up · how LucidView moved beyond referrals · all case studies · business process automation consultant